GB · Masters
Psychology of Advertising MSc
Program information
Program overview
Advertising is everywhere Always transient sometimes trivial yet it can be incredibly powerful in changing our perceptions our beliefs and our behaviour Through this programme you will develop an advanced understanding of how advertising affects the human mind giving you unique and valuable insight into the industry This unique course provides an interface between theory and practice understanding and skills by giving you a thorough grounding in the psychology underpinning persuasion in the context of how it is applied and how it might be applied more radically in the communications industry The course combines small-group knowledge-exchange with innovative student-led teaching built around our outstanding expertise in cognitive developmental social and neuropsychological aspects of advertising You will benefit from perspectives and contributions from academic researchers seasoned advertising practitioners and original commercially-oriented research
Duration: 10
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.