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GB · Masters

Marketing and Business Management BA

Program information

Abertay University

Program overview

Develop highly-relevant marketing knowledge and skills for the digital era including social media marketing brand management market research and creative design using problem-based learning Choose a degree designed to develop your marketing knowledge and skills for the digital era It s a great way to start building your career as a professional marketer and manager We will teach you how to understand different markets manage customer relationships and communicate your brand strategy effectively And you ll learn about business decision making functions and challenges making you a highly effective manager Using our outstanding industry links you will learn how businesses really operate through expert guest speakers projects tackling real life business problems work placements sales pitches and offsite visits You ll work on projects for organisations such as

Duration: 13

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Fees and entry information

No fee information is listed.

Intakes and application timing

No current intake dates are published for this program.

This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.