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GB · Masters

MARKETING MSC

Program information

Keele University

Program overview

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers In today s ever changing and highly competitive world this is as true as it ever was That s why we start by taking an in-depth look at customers and their buying behaviour to help you and your future employers pre-empt or predict how the market will buy or consume their products or services At the same time we ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market so you can thoroughly investigate spending habits of your customers identify existing and potential competitors and develop the most appropriate solutions for branding and promotion

Duration: 10

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Fees and entry information

No fee information is listed.

Intakes and application timing

No current intake dates are published for this program.

This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.