AU · Masters
Master of Business (Integrated Marketing Communication)
Program information
Program overview
This 2 year program can be completed in 1 5 years if you have a bachelor degree in business or a related field See entry requirements for details Hone your analytical decision-making communication and problem solving skills to advance your career Develop knowledge of strategic integration of public relations advertising promotion direct marketing and personal selling Study advertising management consumer behaviour marketing management public relations management and survey research Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit which can comprise a workplace experience project or business case project Prepares you for a career in consultancies government or private sector organisations working in publicity event management brand management advertising or direct marketing
Duration: 12
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.