CA · Masters
Marketing Bachelor of Commerce
Program information
Program overview
Marketing is a crucial aspect for any organization acting as a link to customers providing external perspective steering innovation and growth and driving revenue value and loyalty The Marketing program at the Alberta School of Business is built on the strength of our faculty s world-class research in the areas of retailing market research and consumer behavior The program combines research-based principles with innovative teaching methods in addition to lectures and discussions you ll participate in managerial cases group projects and market simulations You ll also develop practical skills in areas such as consumer and market analysis managerial decision-making and implementing marketing programs preparing you to engage in sophisticated marketing practice
Duration: 13
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
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