CA · Masters
Tourism Destination Marketing (Co op option available) NEW
Program information
Program overview
Destination marketers are multidisciplinary professionals who specialize in identifying developing and executing strategies to drive socio-economic success for locations and attractions around the world In this program students learn how to uphold service and quality standards throughout the customer lifecycle develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition cultivate partnerships and relationships explore entrepreneurial opportunities in destination marketing and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences Graduates will lead and support business development initiatives that build a destination s reputation in order to attract tourists investors and skilled professionals Equipped with a broad base of skills and knowledge they help destinations realize significant economic impacts that contribute to job creation community sustainability and improved quality of life for residents and visitors alike
Duration: 12
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.