GB · Masters
MSc Fashion and Lifestyle Marketing
Program information
Program overview
A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle The fashion industry is dynamic wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences To redress this lifestyle brands have emerged in the marketplace wherein fashion is sold alongside for example tech products watches and homeware along with in store experiences such as yoga classes These brands exemplify products or services that embody an individual s interests and attitudes and seek to inspire and guide the consumer s way of life Capturing these changes the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development buying merchandising digital and social media marketing communications staging the retail experience design and trend decision making and understanding the connected consumer Drawing upon the latest research in the field students will become specialists in design management and trend analysis branding experiential retail marketing consumer behaviour and marketing communications all within the context of fashion and lifestyle
Duration: 11
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.