US · Masters
International Marketing MSc
Program information
Program overview
Our MSc in International Marketing is designed to equip you with the knowledge skills to progress to a range of marketing careers across different sectors You ll build a solid foundation in core marketing principles through our range of core modules Marketing Theory Practice Build a foundation in the fundamental principles concepts and practices of marketing including understanding customer decision making the need to segment customers competition innovation pricing to capture value place and promotion International Marketing Discover the unique aspects of marketing in the international business environment and examine issues around today s global market environment cultural influences market entry issues segmentation positioning Consumer Behaviour - Examine why individuals behave think and feel the way they do and what this means for marketing products services in both the business-to-consumer and business-to-business contexts Marketing Strategy Planning Learn how to develop marketing strategies and gain a critical understanding of how companies establish profitable sustainable market positions and develop competitive advantages
Duration: 10
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
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