US · Bacheors
BS Business Administration, Business Analytics Concentration
Program information
Program overview
Business Analytics is a quantitative approach to business driven by the intelligent use of data and mathematical models Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance Business analytics is crucial to a broad range of industries Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud Utility companies need to analyze energy usage data to gain a better understanding of demand patterns Retailers need to perform markdown optimizations firm-wide liquidity management and understand the social sentiment around their products and markets to develop more effective campaigns and promotions Business Analytics offered by the Department of Marketing and Business Analytics helps such organizations uncover insights from big data build models that relate actions to consequences and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times
Duration: 13
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
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