GB · Bacheors
BSc BUSINESS AND MANAGEMENT (MARKETING)
Program information
Program overview
This flexible course taught by experts from Henley Business School equips you with the fundamental skills of business from theory and practice to their real-world applications You ll study marketing in the wider context of business management gaining a firm understanding of its practice concepts and theories These include marketing communications digital marketing branding theory and practice consumer behaviour optimising marketing performance As your studies progress you ll have the option to specialise in different areas of marketing that interest you most and develop your knowledge and skill set Alongside this you ll study the core disciplines that underpin business including economics psychology and sociology and explore theories and concepts such as international strategy organisational behaviour operations entrepreneurship data analytics human resource management accounting You ll learn through a combination of lectures seminars practical workshops and self-guided study This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students
Duration: 13
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
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