MBA BUSINESS ADMINISTRATION

An MBA qualification continues to be the flagship qualification for post-graduate business students seeking to increase subject knowledge build a portfolio of management skills and enhance future career prospects in a competitive and increasingly global arena The MBA suite consists of a number of routes see above all of which encompass three core topics which provide the foundation for a successful business namely strategy finance and leadership MBA - There is a mix of traditional hard core academic business Master s modules consisting of Strategy Finance Marketing and HRM which continue to be the foundation for this type of programme The programme routes offer other modules drawing on a wide range of bodies of knowledge which reflect the context within which an organisation is required to trade The outcome is a rounded business outlook with insights into corporate governance environmental concerns marketing and HRM perspectives within a framework of effective and critical reflective practice MBA Marketing - The inclusion of the Marketing route is particularly distinctive and is readily embedded within the programme The overarching teaching and learning strategy which encompasses current business and marketing issues together with issues arising within the students workplaces if and where appropriate This ensures the three-fold framework of skills mind-set and knowledge are oriented towards this particular body of knowledge throughout the duration of the taught element of the programme for students electing to take this route When progressing to the dissertation route there would be a clear expectation for the student s research questions to focus on a topic that would benefit from research into Marketing

Duration: 10

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