Bachelor of Business Administration Marketing Management

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members the competition and internal resources A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs The Bachelor of Business Administration BBA in Marketing Management program provides full-time and part-time intensive study for students wishing to earn a business degree The BBA in Marketing Management degree produces graduates who bring contemporary applied marketing skills and sound business management acumen to their organizations helping them to succeed in a dynamic global economy The program includes intensive applied business training with an emphasis on marketing management as well as new and emerging media and marketing analytics The practical learning outcomes are grounded in curriculum that is accountable global team-based and uses contemporary quantitative and qualitative tools Course content is industry driven and was developed in consultation with industry experts to ensure KPU BBA Marketing Management graduates are ready to work This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession

Duration: 13

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