GB · Bacheors
BUSINESS AND MARKETING BA (Hons)
Program information
Program overview
We ll give you a good grounding in the fundamental principles of business and marketing teaching you how to conduct market audits identify your target market and carry out competitor analysis You ll study the marketing communications mix and devise strategies for communications campaigns and product launches as well as learn how the legal system affects businesses Rapid advances in technology have completely transformed the way businesses operate so you ll explore the impact of technology on business models and practices and look at new digital strategies for reaching audiences Keeping you at the forefront of the latest developments in business and marketing we ll bring theory to life through the use of current case studies and real-life examples You ll develop the key analytical and research skills sought after by employers as well as crucial soft skills such as collaboration and how to present effectively We ll also give you lots of opportunities to develop your professional networks throughout the degree thanks to our regular programme of expert guest speakers and a year-long Professional Learning through Work module which involves working on a live business or marketing project with an employer
Duration: 13
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
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