GB · Masters
International Marketing MSc
Program information
Program overview
You will specialise in marketing within an international context This includes rapidly developing issues surrounding international communications brand management customer relationship management e-marketing Throughout the course you will develop relevant research techniques You need these to investigate and critically analyse international marketing issues You will gain a systematic understanding and critical awareness of international marketing theory the ability to apply theory to international case studies markets and issues the ability to measure market performance and consumer behaviour knowledge of ethical issues and their implications in marketing
Duration: 10
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
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