CA · Bachelors
Bachelor of Digital Marketing Communication (Honours)(Co op)
Program information
Program overview
This four-year honours degree program provides students with a foundation in digital storytelling and digital technology allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message Graduates of advertising public relations and marketing diploma and advanced diploma programs may be awarded advanced standing Students gain theoretical and practical knowledge regarding media channel selection digital storytelling marketing communications research digital analytics and global communications The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context Additionally students conduct marketing research utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting
Duration: 13
Fees and entry information
No fee information is listed.
Intakes and application timing
No current intake dates are published for this program.
This program page summarizes currently published records. A match or listing is not an eligibility assessment. Universities determine entry, offer and scholarship decisions.